Sep 16, 2017

How to Become an eCommerce Fraud Prevention Hero Within the Postal Industry


By Ivan Walsh

eCommerce fraud detection and prevention is essential to protect both internet retailers and their customers. As the volume of eCommerce transactions increases, criminals are looking at ways to defraud retailers and consumers using increasingly complex software and techniques.

As a trusted intermediary, Postal Operators are providing fraud prevention measures that reduce risk levels, protect retailers against intrusions, making the internet a safe place to shop and encourage consumers to place orders online.

First, let’s quickly review the most common types of scams and fraud.

Different Types of Fraud

There are multiple methods of eCommerce fraud:

To put this into perspective, let’s review the costs associated with fraud, and then how Posts can help alleviate these issues.

The High Cost of eCommerce Fraud

In 2016, there was 1,093 data breaches, up 40% from 2015, according to the Identity Theft Resource Center. Credit card fraud was also up from 16% in 2015 to 32% in 2016, the 2016 Consumer Sentinel Network Data Book reports.

What’s behind these numbers?

Gartner highlight that, “The complexity and sophistication of fraud attacks increases as businesses implement digital initiatives. These attacks focus on new account fraud, first-party fraud, identity theft, synthetic identity, account takeover, payment fraud, claims fraud and others.”

The LexisNexis 2016 True Cost of Fraud study breaks down the average distribution of fraud costs across four subsets:

How much do merchants lose per fraudulent transaction?

The LexisNexis Fraud Multiplier calculates the total amount of loss a merchant incurs, based on the actual dollar value of a fraudulent transaction. Every dollar of fraud cost merchants $2.40.

As customers increasingly shop online — mCommerce increased 42% in 2016 to $617 USD — fraud prevention and secure payment processing are required to minimize criminal activities and maintain confidence in the underlying eCommerce platform. With this in mind, how are Posts helping Internet retailers to mitigate against fraudulent activities, and protect customers when shopping online?

How Posts are Helping Reduce eCommerce Fraud

Building on their long tradition of providing trust services, Posts use their independent position to ensure retailers are paid, consumers receive their goods, and that both parties feel confident when transacting online.

Posts protect Internet Retailers and consumers in several ways, in particular, by offering digital identity services, escrow, and tracking services.

Digital identity ensures that both consumers and sellers are identified before transactions take place, using a combination of electronic, in person and address verification methods.

With Digital iD™, Australia Post offers Internet Retailers and customers a secure digital verification system. It conducts over 6 million identity checks each year on behalf of its business and government customers through their post office network. If, for some reason, a customer can’t complete the verification process online, or if additional verification is required, they can complete the process in person at a participating post office.

For eCommerce merchants, the main benefit is that it improves the customer experience. Once customers have a Digital iD™ account, they can share their pre-verified identity information with merchants rather than going through the full application process. This increases the number of sales and reduces shopping cart abandonments rates.

As mentioned, eCommerce fraud prevention typically involves deploying policies, process, and systems.

To protect both merchants and consumers, Posts are providing a range of services, including:

By deploying these solutions, Posts can help Internet Retailers create stronger connections with consumers, leading to greater confidence in eCommerce platforms.

How Posts are Protecting Internet Retailers against Fraud

Here are some specific examples of how Posts are helping Internet Retailers reduce fraud.

For Internet Retailers, eCommerce fraud undermines their relationship with consumers.

In relation to eCommerce fraud, BigCommerce categories fraud into two broad categories:

To mitigate against fraud, Posts are helping Internet Retailers address the following challenges:

By implementing these, Internet retailers can:

How Post are Protecting Consumers Against Fraud

The Posts are also well-positioned to protect consumers when shopping online. This includes both the purchase — whether by card, cash, or alternative method — and also when receiving the actual goods.

For many of us, the web is now the go-to destination for shopping. Even if we plan to buy offline, we’ll often research the item online first, compare prices, look for reviews, promotions, discounts, special offers — and then make the actual purchase.

At each step in this process, criminals attempt to deceive us using different tactics: popups, malware, Trojan horses, social engineering, and more.

Despite all the warnings, as shopping online becomes more convenient — and will become more so with 1-click payments etc — Internet retailers need to proactively protect their shoppers.

To help protect consumers against fraud, Posts are:

The USPS Postal Service and Postal Inspection Service dedicate one week in March every year — National Consumer Protection Week — to educate consumers about identity theft and other fraud schemes and provide tools and information to combat these crimes.

4 Steps to Fraud Protection

The fraud landscape will continue to pose threats to Internet Retailers and consumers as new risks emerge from alternative payment methods, mobile commerce, and cross-border transactions.

To protect Internet Retailers against vulnerabilities, so they can provide secure eCommerce services to their customers, a four-step process is recommended:

Despite the rise in fraud attempts, Internet Retailers can implement effective measures to protect customers from fraud at different points in the eCommerce lifecycle.

By controlling this area, Posts help Internet Retailers reduce time firefighting fraud on a case-by-case basis and instead focus on what’s important — growing their online business.